基于信息熵的决策树挖掘算法在智能电力营销中的应用
Application of decision tree mining algorithms based on information entropy in the intelligent electric power marketing
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摘要: 针对目前电力营销管理系统缺少有效的营销数据决策支持的问题,将基于信息熵的决策树挖掘算法应用于电力营销中,并建立电力客户分类模型.实际应用结果表明,该分类模型具有较好的预测分类能力,能够满足电力营销工作中的客户及时准确分类的需要.Abstract: Aiming at the problem that the current electric power marketing management system was lack of effective marketing data for decision support,the decision tree mining algorithm was applied in electric power marketing based on the information entropy,and the power customer classification model was established.Practical application results indicated that the classfication model had better predictive classification ability,and was able to meet the needs of customers'timely and accurate classification in electric power marketing.
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Key words:
- information entropy /
- decision tree /
- data mining /
- electric power marketing
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